CHESS
The CHESS residential complex by the developer MR Group is a new level of comfortable environment where future residents will feel surrounded by care and first-class service.
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The main logo of Chess consists of a signature font design. Its distinctive feature is the ability to create various additional designs by changing the structure and shifting elements, similar to moving pieces on a chessboard.
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The primary brand colors of the CHESS project by MR Group are classic black and white. Shades of green and blue are used to create visual accents in the development of advertising campaigns, social media design, and the production of business documents.
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The design concept for the visual identity carriers of the CHESS residential complex is closely intertwined with the brand philosophy and evokes associations with a chessboard. Geometric shapes and accent colors from the brand palette are used. The pattern can be used both as an addition to the logo and as a standalone element.
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