APEX - Creative Concept of the Event "Architecture of Movement"
The creative team GLYPH developed the creative concept for the event "Architecture of Movement" dedicated to the 10th anniversary of the company APEX.
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The Moscow-based project bureau Apex celebrated its 10th anniversary by showcasing innovations and technologies that will shape the urban environment in the coming decades. The company demonstrated its achievements in architecture and performative arts, connecting these two elements through the creative concept of the event "Architecture of Motion."
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The event included several performance acts, symbolizing various professions and projects. The artists presented theatrical expressions in which the Apex bureau became a metaphor for collective work, and the outcome of joint efforts illustrated the company’s development prospects.
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Each stage of the event was managed by the Glyph agency, from concept to execution. Glyph explored the future of Apex through media artifacts and dance pieces, creating an immersive performance entirely produced by theater director Yegor Matveev.
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