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Kazakh artist Assel Nusipkozhanova and the GUESS brand presented a unique art collaboration. The project started in March 2025 and became the brand's first step in supporting the arts and creative industry of Kazakhstan.

Assel explores cultural heritage and identity, and their interaction with the modern world. Her signature style allows her to take a fresh look at traditional elements through the unconventional use of colors, textures and graphics. The project features store windows decorated with art objects in official stores in two cities of Kazakhstan - Almaty, Dostyk Plaza shopping center and Astana, Mega Silk Way shopping center.

Olga Komissar, founder and managing partner of the creative agency GLYPH, spoke with the editors of Harper’s BAZAAR Kazakhstan about how to scale up with the help of branding, as well as increase value through positioning and marketing.

Especially for the 12 STOREEZ brand at Cosmoscow, our creative agency developed a design concept for an exhibition stand, which presented a limited series of accessories in the creative tandem of artist Nikita Parechin and creative director of 12 STOREEZ Irina Golomazdina.

The agency @glyph.creative has won the Gold award at the WOW Awards 2024 in the "Art Object" category with the project "Arches of Time" for the DUO club house.