Loro Residence
We present a new landmark in the historical part of Almaty city – the LORO RESIDENCE project, for which we have developed a visual identity.
10CREATIVE CONCEPT
Visual identity for the LORO RESIDENCE brand, revealing the concept of the project's collectibility. Restraint in forms, but not in emotions. Through a concise GLYPH design, it reveals the history and philosophy of the project to the residents of the club house: sophistication, comfort, and boundless emotions.
20LOGO CONCEPT
"LORO" (from Italian) means "they." The logo's image is inspired by the idea of a community, a collective of people residing in the LORO club house. It tells a story of free, fashionable, and inspired individuals who see beauty in the aesthetics of understated luxury, historical motifs, and traditions.
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