Special project "Time to Shine" from Marciano by Guess
The special project "Time to Shine" by Marciano by Guess on the Harper’s BAZAAR Kazakhstan platform highlights the launch of the pre-New Year festive collection of clothing and accessories from the premium line.
https://harpersbazaar.kz/guess/
10Shine brighter than anyone else this New Year with MARCIANO by GUESS.
From the earliest childhood, December has always been a special month, filled with excitement, hopes, and dreams. Adults too wish to feel the magic of the moment, so they create it themselves: gathering close ones and throwing noisy parties, social receptions, and exquisite dinners. Preparing for the festive events and for the most important night of the year is no less significant and thrilling process, as we all know that a striking look can say much more than loud words.
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The special project is accompanied by comprehensive support on social networks and banner announcements on the Harper’s Bazaar website.
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In collaboration with famous bloggers, a fashion photo shoot was conducted in a luxurious hotel in Almaty, creating a special festive atmosphere.
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The festive visual story became a key element of increased engagement, creating a positive perception and strengthening the connection with consumers in anticipation of the holiday season. The special project exceeded average indicators, attracting the attention of a wide audience. The project's reach expanded, attracting new customers as well as reinforcing the loyalty of the current audience.
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