12 Storeez New Year pop-up store

Introducing the New Year's pop-up 12 STOREEZ in the Tsvetnoy department store. Here, magic takes on a new form. The creative concept of White paper circus is a space where a fairy tale is born, surrounded by lightness and light. The round podium under the dome resembles a circus arena. The polyhedron in the center symbolizes the play of light and reflections. The shape of the pop-up refers to carousels, and functional elements in the form of snow-white sculptures of horses complement this association. The Mid Journey generation platform was used in developing the concept. The tool allowed us to refine the idea and rethink the references. The concept has acquired a more subtle character, the colors and shapes delicately convey the character of the 12 STOREEZ brand and immerse you in a festive atmosphere.